I- HISTORICAL SKETCH OF THE COMPANY AND COMPANY’S LOGO

1.1 History
Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor from Bankerohan, Davao Cityto Cubao in 1975 with JollyEgg as the original name. Sometime in 1978, Caktiong and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to fishballs, after his studies showed that a much larger market was waiting to be served. Lumba became Caktiong's first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name, Jollibee, changing the "y" to an "i".
The JollyEgg mascot was inspired by local and foreign children's books. Lumba next created the product names "Footlong" and "PigJoy". He had the company incorporated and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Lumba formulated a long-term marketing strategy: listing up a number of consumer promotions and traffic building schemes. Caktiong stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive-throughs. Not long after, Caktiong and Lumba went on an observation tour in the United States, attended food service and equipment conventions. Caktiong placed Lumba in charge of franchise development.

1.2 Tony Tan Caktiong, Tony Kitchner, Noli Tingzon
1.3 To serve great tasting food, bringing the joy of eating to everyone.
II- NATURE OF THE BUSSINES
2.1 Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. In the Philippines, Jollibee serves Coca-cola products for its beverages; in overseas markets, the chain serves Pepsi products. Fress and affordable meals anywhere,anytime Express Delivery Service thru 8-7000, kids party, open 24 hours.
2.2 Foods for party,meals and snacks.
2.3 Right food at a lower price gives customers real value
III- ORGANIZATIONAL SET-UP OF THE COMPANY
1. The International Division created by Tony Kitchner had a superior image, which created a gap between them and the local research and development group. They wanted to do everything differently, so that if their stores did well they can take all the credit.

2. When the international people tried to recruit people from the Philippines, there was some jealousy on a personal level because the people recruited were immediately promoted and had better compensation.

3. The relationship between the domestic managers and the International vice-president could not compromise on several issues...
IV- ORGANIZATIONAL CHART
V- JOB DISCRIPTION AND SPECIFICATION OF THE PRINCIPAL IN THE COMPANY
1. Tony Tan Caktiong, President and CEO of the company, wants to further expand his company to other countries and cater the needs of his customers globally.

2. Tony Kitchner, a native of Australia who spent 14 years in Pizza Huts Asia-Pacific regional office, was hired to become the head of the International division created to build the expansion of Jollibee Foods in other countries. He managed to be successful in some aspects of the expansion but later encountered difficulties.

3. Noli Tingzon, the new head of the International Division who is tasked to make the necessary changes in the organization which would be favorable to the customers and as well as the company.